At the Milan Fashion Week, FENDI released the limited series of joint ventures with FILA for the first time, and such cross-border cooperation immediately sparked a heated debate.

FENDI has teamed up with one of the most iconic sportswear brands of the 1990s, FILA, on a limited-edition collection of apparel and accessories for women and men. This new capsule collection features FILA’s iconic ‘F’ fused with the FENDI Roma logo, designed by the Instagram artist Hey Reilly.

What's more interesting is that the Fendi x FILA limited collaboration logo design comes from the spoof...






                                                       Spoof of the Scottish illustrator REILLY  

Fendi and FILA have always used the [F] logo as the brand logo, and this Fendi x FILA cooperation, combined with FILA, the classic blue and red logo of the Italian sports brand, has become a new [Fendi]logo, creating a series of sweaters, knit tops and handbags brought surprises to everyone.